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NAPAMA Retreat - Day 2

Monday, May 19
8:15-9:15am The Data in you Database - with David Dombrosky
All of us use databases to capture and maintain information relevant to our day-to-day operations.  In this roundtable, we'll explore how our practices regarding data both converge and diverge.  What data are we all collecting?  Which pieces of data do you think are unique to your individual database?  Why do you collect that particular data, and how are you using it?  Which systems are we using to maintain our data?  How can we protect our data from the potential loss of a developer or vendor? 

9:15-10:45am Technology in the Arts I - with David Dombrosky - Business to Business Marketing - Agent to Presenter
As intermediaries, agents are charged with marketing artists to other businesses within the arts - namely presenters.  How can technology assist agencies with business-to-business marketing in a niche industry like the performing arts?  Does every agency need a Facebook page or a Twitter account?  Do you need a mobile website or a mobile app?  How can you get more presenters to open your emails?  Which content is going to most strongly influence a presenter to transition from prospect to buyer? In this session, we will debate these questions and more to reveal best practices and tactics for using technology to better promote your artists to presenters.

10:45-11am Break

11-12:30pm Technology in the Arts II - with David Dombrosky - Business to Consumer - Artist/Presenter to Public & the Manager's Role
When it comes to social media marketing, managers are often called upon to be coaches, curators, and consultants.  They often need to coach artists to create dynamic content that presenters can share with potential audiences.  When dealing with savvy artists who continually post on social media, managers serve as curators - selecting and sharing the content that has the strongest potential to convert a potential audience member into a ticket buyer.  Presenters also consult with managers to determine the best way to leverage social media and craft messaging to appeal to new audiences.  In this session, we will discuss guiding principles for this social media trajectory, explore social media best practices, and identify the most useful platforms and tools to help managers to fulfill these roles in social media marketing.

12:30-3:30pm Lunch (on your own)

3:30-5pm Split Deals Back by Popular Demand - with Jeff Laramie

5-5:15pm Break

5:15-6:15pm Database Systems Update & Demonstrations

6:15-9:30pm Happy Hour & Dinner

Earlier Event: May 18
NAPAMA Retreat - Day 1
Later Event: May 20
NAPAMA Retreat - Day 3